4 Photography Blogging Ideas You Need to Write for SEO

October 20, 2024

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SEO expert, former photog, and ride-or-die fan of to-do lists. Here you'll find all sorts of bits about organic marketing for your photography business - no matter what phase you're in.

I'm Rachelle

As a photographer, your blog is more than just a place to share beautiful images—it’s a key tool for attracting new clients, engaging with your current ones, and driving traffic to your website. It’s about crafting high-quality content that’s genuinely helpful and includes the keywords your dream clients are already searching for. That, my friends, is how you show up in search results and get in front of the right people.

In this post, we’re diving into four four blog post ideas every photographer should write and the specific purpose each serves. Whether you’re just starting your blog or looking to refresh it with new blogging ideas for photographers, these posts will help elevate your brand and make your website work harder for you, shall we?

1. Attracting Engaged Couples – Creating Local Guides for Elopements or Weddings

One of the most powerful ways to attract engaged couples is by providing them with valuable resources while they’re in the early stages of planning their big day. Local guides for elopements or weddings are incredibly beneficial, as couples are often searching for expert advice on venues, locations, and logistics. By positioning yourself as a knowledgeable photographer who knows the ins and outs of your area, you not only showcase your work but also help couples feel confident in booking you.

For example, if you’re a photographer in Ohio, creating a blog post like “The Ultimate Guide to Eloping in Ohio” is a game-changer. In this guide, you can cover everything from the most scenic elopement spots to where couples should stay, eat, and explore. This type of comprehensive post answers the questions couples are already searching for and provides immense value while driving traffic to your website.

Key Tips for SEO:

  • Include location-specific keywords, such as “Ohio elopement photographer,” “best elopement venues in Ohio,” and “how to elope in Ohio.”
  • Optimize images with alt tags that include venue names and location keywords.
  • Use internal links to direct visitors to other relevant posts or galleries showcasing your work at these locations.

By creating these localized guides, you’re not only helping couples plan their day, but you’re also making sure you pop up in their searches when they’re looking for photographers in your area.

2. Highlighting Vendors in Your Area – Building Relationships & Driving Referrals

If there’s one thing that makes weddings run smoothly, it’s an amazing team of vendors working behind the scenes to bring a couple’s dream day to life. From florists to wedding planners, to makeup artists, you’ve likely worked alongside some incredible talent—and spotlighting them on your blog is a great opportunity for you alI!

A post like “Top [City] Wedding Vendors You Need to Know” does double duty. It helps couples find the perfect vendors for their big day while also showing off the dream team you’ve worked with. Plus, when you feature these vendors, they’ll likely return the favor by referring clients your way. It’s a win-win!

Key Tips for SEO:

  • Use keywords like “Best Wedding Vendors in [City]” or “[City] wedding vendors you need to know” to boost your chances of showing up in search results.
  • Tag the vendors when you share the post on social media. Chances are, they’ll share it with their followers too, driving more eyes to your blog.
  • Include links to their websites or social pages, giving your readers easy access to learn more and connect with them.

Building a strong network of vendors is a smart move for any photographer, and these blog posts are a great way to strengthen those relationships while also helping future clients find the best in the business!

3. Educating Current Clients (Providing Value & Saving Time)

Ever find yourself answering the same questions over and over again for clients? We’ve all been there! That’s where a well-crafted educational blog post can be a lifesaver, not only for your clients but for you as well. Whether it’s helping them prepare for a session, pick the perfect outfits, or understand the photography process, these posts provide tons of value while saving you time from answering the same questions in every email.

Think about writing a post like “What to Wear for Your Engagement Session” or “How to Prepare for Your Wedding Photos.” These types of guides are helpful resources you can send to clients as soon as they book, making their experience smoother and making you look like the organized pro that you are.

Some ideas for educational posts include:

  • Outfit guides: Help clients choose outfits that complement each other and the location, and explain why certain colors and styles work best in photos.
  • Session preparation: Give them tips on what to expect, how to feel comfortable in front of the camera, and any must-haves they should bring to the session.
  • Timeline planning: For wedding clients, a post about how to structure their photography timeline can take the stress out of planning.

Key Tips for SEO:

  • Use simple, clear headings so your clients can easily find the information they need.
  • Add photos that showcase examples of outfit choices or what to bring to a session to make the post more visual and engaging.

The best part? Once you’ve created these helpful resources, you can send them out whenever a client asks. And better yet, add these blog posts into your workflow and link the blog in an email to clients ahead of their session. It saves you time, and your clients will appreciate having all the info they need at their fingertips. (If you’re looking for more tips like this to save time, head here to learn more about automating your workflow).

4. Featuring Favorite Venues (Boosting Local SEO)

One of the most powerful blog ideas for photographers is featuring local venues. Why? Because couples typically search for their venue before ever searching for a photographer. This gives you a golden opportunity to help potential clients find more information about the venue and, in the process, showcase your beautiful work.

By featuring venues where you’ve worked, you can not only highlight your expertise at that location but also increase your chances of appearing in search results when someone looks up the venue. It’s a win-win: couples get helpful details about the venue, and you get to show off your portfolio in a way that feels organic and valuable.

For example, a blog post titled “A Beautiful Summer Wedding at [Venue Name]” allows you to highlight the unique aspects of the venue while sharing a gallery from a recent wedding. Include details that future couples might want to know, such as the best spots for photos, the lighting conditions, and why you love shooting there. This type of post not only showcases your portfolio but also provides helpful information to engaged couples.

Some things to include in venue feature posts:

  • Gallery of images: Showcase your best shots from past weddings or sessions at the venue.
  • Why you love it: Share personal insights on what makes the venue special and why you enjoy photographing there.
  • Helpful tips for couples: Include suggestions on the best spots for photos, ideal times for lighting, and any insider knowledge that helps couples envision their day.

Key Tips for SEO:

  • Use the venue’s full name in the title, URL, and throughout the post, such as “[Venue Name] Wedding Photographer” or “A Wedding at [Venue Name].”
  • Optimize your images with alt tags like “[Venue Name] wedding photo” or “[Venue Name] outdoor ceremony.”
  • Link to the venue’s website or social media to increase the post’s credibility and help couples learn more.

By featuring these venue-focused blog posts, you’ll not only boost your local SEO but also establish yourself as the go-to photographer for couples searching for someone with experience at their venue. Plus, venues may share your blog post, further amplifying your visibility and driving referrals your way.

Answering Common Questions to Help Photographers with Blogging

Blogging can sometimes feel overwhelming, especially if you’re not sure where to start. An FAQ section on your photography blog can not only help answer questions for clients but also provide valuable guidance for photographers who are looking to improve their blogging strategy. Here are some common questions photographers often ask when it comes to blogging:

How many pictures should I include in a blog post?

A good rule of thumb is to include around 15–30 images in each blog post, depending on the length of the post. You want to showcase your best work without overwhelming the viewer. Highlight a variety of shots—details, wide angles, and emotional moments—to give potential clients a full picture of your style.

How often should I blog?

Unlike Instagram, where the algorithm loves to see constant posting and consistency, Google is all about quality over quantity. Google wants valuable, well-crafted content that answers searchers’ questions and provides real value. Choose a schedule that works but only if you’re creating high-quality, informative blog posts that are well-optimized for search engines. It’s not about cranking out content to hit a quota—focus on writing posts that help your audience and showcase your expertise. Quality is what helps you rank and get noticed in search results.

What should I write about in each post?

Each post should tell a story. If you’re sharing a wedding or session, talk about the couple’s love story, the details of the day, and what made the shoot special. You can also include tips for future clients, like how to prepare for a session or what to wear. Use your blog to offer value and insight while showcasing your expertise.

How can I optimize my blog posts for SEO?

To optimize your posts for SEO, focus on incorporating keywords naturally into your title, headers, and throughout the text. Also, be sure to use alt text for all of your images, and link to other relevant blog posts or pages on your site. I’d recommend a tool like Ubersuggest to help with keyword research.

How long should my blog posts be?

It depends on how competitive your keywords are. For more competitive keywords, you’ll need longer, more in-depth content to stand out. If you’re highlighting a single gallery at a venue, aim for a minimum of 400 words to provide enough context and detail. However, if you’re writing a comprehensive guide packed with helpful information, aim for at least 1500 words to give Google—and your readers—the depth of content they’re looking for. The goal is to offer enough valuable information to keep your audience engaged and improve your chances of ranking higher in search results.

Do I need to blog about every single session?

Not necessarily! Focus on blogging your best work—especially the sessions that align with the type of clients you want to attract. Feature sessions at venues or locations where you’d love to shoot again. Highlighting your expertise at these places can help you rank for those specific venues and attract couples who are looking for a photographer familiar with the location.

About Me – Your SEO & Blogging Strategist for Photographers

Hi there! I’m Rachelle, the heart behind Photography Workflows. As a former photographer turned SEO strategist, I empower photographers to enhance their digital presence and attract their ideal clients with ease. At Photography Workflows, we transform your website into a beacon that not only increases your visibility but resonates deeply with the clients you dream of serving.

Would ya rather leave the blogging to me? I offer blogging for photographers where each post is jam-packed with SEO, backed by thorough keyword research to ensure your blog is working for you and getting in front of the eyes of your dream clients.

If you’re super serious about getting found on Google, the best place to start is with an SEO Refresh for photographers. We’ll optimize your website so Google can easily find and understand what your business is all about, helping you attract your ideal clients.

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search the post index

MORE ABOUT ME

SEO expert, former photog, and ride-or-die fan of to-do lists. Here you'll find all sorts of bits about organic marketing for your photography business - no matter what phase you're in.

I'm Rachelle

But I’m also a God fearin’ gal, wife to my fireman, mama to my littles, and serial entrepreneur for over a decade. So trust me when I say, I know what it’s like to be just one human who needs to wear many (cute, long-brimmed) hats to make a business work.    

When you set out to turn your passion into a profession, you were probably more focused on capturing the love and memorializing the little moments rather than learning technical website jargon, answering emails, or mastering marketing platforms. 
So my mission is simple: I want to help you grow a thriving photography business while giving you the time & balance you need to overflow your cup with what matters most to you. 

Welcome to a different kind of digital marketing agency – where business is personal, data is demystified, and analytics prove those scary, big goals of yours aren’t so out of reach. Why don’t you kick off your boots & stay awhile? Let’s get to know each other. 

Howdy, I’m Rachelle!
SEO expert, former photog, and ride-or-die fan of to-do lists. 

Meet Your Partner

But I’m also a God fearin’ gal, wife to my fireman, mama to my littles, and serial entrepreneur for over a decade. So trust me when I say, I know what it’s like to be just one human who needs to wear many (cute, long-brimmed) hats to make a business work.    

When you set out to turn your passion into a profession, you were probably more focused on capturing the love and memorializing the little moments rather than learning technical website jargon, answering emails, or mastering marketing platforms. 
So my mission is simple: I want to help you grow a thriving photography business while giving you the time & balance you need to overflow your cup with what matters most to you. 

Welcome to a different kind of digital marketing agency – where business is personal, data is demystified, and analytics prove those scary, big goals of yours aren’t so out of reach. Why don’t you kick off your boots & stay awhile? Let’s get to know each other. 

Howdy, I’m Rachelle!
SEO expert, former photog, and ride-or-die fan of to-do lists. 

Meet Your Partner

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